Talk about full circle moments…it’s a major award!
About 8 months ago, I started on my visual strategies in public relations project with the desire to choose a client/event/organization that was focused on sustainable agriculture. At first I was going to design marketing materials for the Green Festival but then decided that I had ideas in my head that the Green Festival just didn’t really incorporate. My professor, Debra Witt, suggested I create my own concept, which would be a bit more work, but could be a lot more interesting in the end.
I had an idea of a huge festival-like event on the National Mall where people could gather, meet farmers, get information from them, see how to milk a cow, learn about how crops are grown, learn about what CSA’s are available to them, and what affordable options were there and most of all—learn the names of farmers—find a farmer that could be their food producer and get to know them. I kept the name simple, the Farmer’s Festival, and let my thoughts unfold around a design that I wanted to keep whimsical, colorful, kid-friendly, but informative.
I know it’s not the best and even now I look at it and see things I would tweak, and have thought about working on it more to make it a few more pages, or even just one more so that the back cover just has contact information (now the back cover has a lot of text–but the assignment was an 8 page brochure so I worked within those limits…)
WordPress doesn’t let me embed, but the brochure is on Issuu here if you’re interested.
Anyhow, I found out today it won for best visual strategy in my school‘s Public Communication competition. I am seriously shocked because I know how amazing a lot of my classmates’ work was and I’ll be seriously honored to accept it.
… And I’m off to see Lester Brown’s talk!