If there is one thing we know about creating social change, it is that you’ve got to either shock people, appeal to their emotions, or convince them that whatever is happening that you want to change is wrong. Food Inc. manages to do all three of these things. I feel like it’s taken Food Inc. a little long to get this recognition, (was released June 2009) but better late than never, I say!
Three major developments have happened with Food Inc. over this past week.
1 – Food Inc., along with Michael Pollan, appeared on last Wednesday’s Oprah. Everything that Oprah touches turns to gold. Mad props and a big thanks to the Big O.
2 – Food Inc. became the #1 selling movie on Amazon (get your copy here or find some other way to see the movie–it’s just fabulous) AND Pollan’s Food Rules became #1 selling book. It’s only $5. My copy arrived a couple days ago. I have already read it. I have also already started reading it to my friends. Like a bedtime story, only at all times of the day. In the kitchen. On the bus. Wherever. I will post a review of the book later on.
3 – and the big news of the day: Food Inc. has been nominated for an Oscar!! How fantastic is this? I might actually watch the Oscar’s this year!
But OK, here is my cynical take on all of this. I think it is great the movie and its message are getting out there to the mainstream, because the more people that see it, the more of an impact it can have. However, I am slightly afraid everyone will see the movie, think, “Wow, that really sucks that that is how things are,” and maybe talk about it for an hour, and then continue to carry on with their life. Let’s be real, Super Size Me was a HUGE hit, and McDonald’s is still selling Big Macs and greasy fries, because people are still ordering them.
BUT let’s think positively. Hopefully people will see it, be shocked, moved, and convinced, and then feel legitimately bad about continuing to support the corporate food system. Of course, we aren’t all going to stop shopping at grocery stores tomorrow, but, if people pay more attention to where the stuff they are buying comes from, the consumer’s message will trickle down to the companies, who will either be forced to change their ways, or go out of business. Consumers have the power to hold them accountable, we are who keeps them in business.
On a personal note, I’m currently on my lunch break, munching on carrot sticks from the farmers market. I could never go back to those slimy grocery store baby carrots. Blech. When you actually eat a real carrot that was grown like a carrot should be and not screwed around with afterward, you see those baby carrots don’t even taste remotely like carrots.
Also, please check out the enormous honey crisp apple I have to eat today. That’s my ipod touch next to it. Yeah, that’s big. And delicious. You’re jealous.
Congrats, Food Inc., I hope you win that Oscar for Documentary Feature!